Want to see things from another perspective? This post has an alternate version on LinkedIn.
Don’t tell Costanza! I’m double-dipping.
This is the first time I have ever published something on both LinkedIn and my own blog. I’m well aware of the duplicate content penalty that search engines like Google use to avoid people copying & pasting content everywhere. As a result, I’ve altered the guts of each post enough that they make the same argument with different points.
Since blogging and social media have been around, the media landscape has changed drastically. Hypothetically, anyone can create content that could be shared around the world by the billions of people with an internet connection. While it’s not easy to get something that much exposure, it’s something that used to be impossible without an endless bank account or the right connections.
This post is the final one in a series detailing the pros and cons for writing on LinkedIn, your own site and both. (At this point, neither isn’t a very good option for people who want to create a Personal Brand that earns them jobs and business.)
The Biggest Reason You Should Blog on Both LinkedIn and Your Own Site
You get the pros of both, which counter the cons of both. That sounds like an unsexy answer, but the world is full of those, and many of them work. By publishing content on both your personal blog and LinkedIn…
- You’re exposed to lots of people inside and outside of your network.
- You get full creative control at times.
- You’re seen as an expert in front of people who can do business with you and hire you.
Other than the time commitment, there isn’t really a downside! If you split your current writing time in half between the sources, there will be NO extra time commitment. (You don’t have to go exactly 50/50.)
Where should it go?
When it comes to determining what you want to post on each platform, your options may be pretty clear. If the post has to do with LinkedIn, then duh, you’ll post it there. If it’s about another social media platform, then look at the demographics of that platform and compare it to your blog and LinkedIn. Whichever has a closer match between the demographic info probably is the better fit.
Types of Blog Posts
As you’re well aware by now, there are tons of different types of blog posts. There are long ones and short ones, news articles and analysis, written and audio/video, serious and sarcastic, and bunches of other variables. Long-form posts tend to do well on both personal blogs and on LinkedIn, so you have a lot of options if you create something 1000 words or longer.
What have we learned from this series?
The first talked about the pros of LinkedIn publishing, and was only available on LinkedIn.
The second detailed the cons of blogging on LinkedIn, and it was exclusively on my personal site.
The third post listed the pros of blogging on your own site compared to on LinkedIn.
The most recent entry was about the cons of blogging on your own site.
The version of this post on LinkedIn can be seen right here. One of the unique topics it tackles is the importance of diversifying. It also suggests that you test the conventional knowledge about social media platforms before you decide whether or not to use it.
Nick Gagalis 
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