The Pros of Blogging on Your Own Site, as Opposed to LinkedIn (Part 3 of 5)

The right blogging strategy for you is out there!

If you’re reading this post, you almost definitely understand the value in blogging. WordPress itself is a huge business, and Google owns another large blogging platform, Blogger (which I’ve hosted blogs on in the past).

In a couple posts I recently wrote (one here and one on LinkedIn), I discussed the pros and cons of blogging specifically on LinkedIn. Now it’s independent blogging that gets a turn in the spotlight.

WTF? This is only the second post on this blog about blogging…

This is the third post in a series of five detailing the pros and cons for writing on LinkedIn, your own site and both.

I’ve decided to publish two posts just on LinkedIn, two just on my blog and one on both. I’ll explain why as we go.

The first post was on LinkedIn and mentioned the pros of blogging there.

The previous chapter in this story detailed the cons of blogging on LinkedIn, and it was on my personal site. (It also was the last blog post I published.)

The Pros of Blogging on Your Own Site

  • You can be seen as an expert in your industry (for business & job search purposes).
  • You don’t need to drive people to another site, just another page, so the transition is smoother (and they’re more likely to do it).
  • You own the content and can do whatever you want with it.

What’s next?

The fourth post in this series is on LinkedIn, and it will ponder the cons of blogging on your own site.

The final post is both here and on LinkedIn, but each version offers its own perspective.

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